RECENT BREAKTHROUGH PROJECTS
TOTData Website ReBrand
Engaged with TOTData's leadership to make improvements to their original website. The goal was to keep the branding the same, but give it a fresh, more modern look in line with other websites in their industry.
- Updated with more vibrant colors while sticking to existing brand kit
- Added broader navigation with a new "solutions" section
- Made CTAs more prevalent throughout the site
- Optimized site for SEO/GEO and started a blog with relevant thought leadership content
- Integrated forms with their HubSpot platform and build nurture sequences, internal notifications, and target account visit alerts
TOTData / Energy Payables
Served as a Fractional Head of Marketing for two brands looking to grow their business through ABM, Sales Enablement and Inbound Marketing.
- Designed Overview Papers for the GTM Team
- Created prospecting sequence and content to drive meetings
- Created workflows, alerts and integrations in HubSpot to maximize efficiency
- Provided guidance on website improvements to drive demand
- Advisory to the CRO on best practices for GTM
Detechtion
Built the Marketing program from the ground up, creating processes and KPIs to drive pipeline. Rebuilt the corporate website, implemented a BDR program, and went from product-centric messaging to solution based, which aided in the sales team obtaining targets for 4 consecutive quarters.
- Implemented, processes, KPIs and strategies for pipeline growth, with 50% increase in Marketing contribution
- Increased lead volume by over 3x through inbound marketing strategies and lead nurturing
- Developed an outbound BDR program that produced 40% of marketing-led opportunities
- Rebuilt corporate website from ground up for a new, modern approach in under 3 months
- Introduced an account-based marketing program to target specific ICP and persona - 98% matching target
- Successfully integrated an acquired company’s marketing operations and personnel in under 2 months
- Developed a VR program and promotional Lego for events
Fluxx
Lead the Marketing team to drive 70% of incoming opportunities through digital, customer marketing, events, thought leadership, BDR prospecting, and lead nurturing.
- Increased MQLs by average 20% per quarter
- Grew marketing-sourced opportunities by average 16%/Q
- Reduced rejected leads by 21%, improving overall lead quality
- Implemented new data model to track marketing attribution
- Implemented BDR model, resulting in 43% meeting rate
- Executed virtual user conference for over 400 attendees
- Reintroduced content marketing, increasing page views 43%
- Introduced new, optimized website, increasing pageviews by 20%
- Designed new product logo, Grantelligence
Trackforce Valiant
Created a marketing operation that spans 4 acquired companies and consolidated systems. Developed and matured two thought leadership programs, Thinkcurity and the Security Rundown - regular acting as host and moderator.
- Led global marketing team to drive demand for North American, EMEA
- Consolidated 4 acquired brands, systems, and ad platforms to optimize efficiency
- Built a Lead to Revenue model to track marketing contribution to growth
- Created GTM strategy in Europe, increasing MQLS 75% YoY
- Rebranded combined company, built a brand narrative and vision for the business
- Redesigned corporate site for combined brands
- Hosted two monthly podcasts, Thinkcurity and the Security Rundown
Amityville Acupuncture and Wellness
This project was a rebranding of the business, with a new logo, brochures, signage, and brand identity kit.
- Worked with the owner to align the vision and strategy
- Developed a brand kit, with logos, colors, and font styling
- Designed brochures and signage for internal and external use
- Created digital promotions for monthly specials
- Designed an athletic brand for their multi-sport sponsored team
Hostile Hog
Created the Brand Identity, Website and eCommerce site for Hostile Hog, a hunting and fishing lifestyle brand.
- Worked with the owner to capture the brand voice and build a logo and style to match
- Developed a simple web site in under 7 days, with powerful imagery and content
- Created an eCommerce site to provide branded apparel for the company
Cogculture.com
Created the Brand Identity, eCommerce site, and over 30 different cycling-inspired designs for this lifestyle brand.
- Created the Logo, Icons, Typography and Color Scheme
- Built a website with eCommerce integration
- Generated over 30 Designs tied to apparel, drinkware, household goods, and accessories to drive revenue